- My argument is how clothing advertisements have changed today and are mainly sold using sexual innuendo. Commercials today use the idea that”sex sells.” I will examine the abercrombie and fitch clothing line and how it has changed today and is mainly selling through ads that show sexy young adults almost naked showing a bit of their clothing. It is mainly sold to teens through their twenties and really sells with sex instead of the actual clothing.
- I hope to discover how advertisements used to be and how they have evolved over the years. I want to understand how they sell so well and really attract todays generation of young adults. I really want to discover more about how the clothing line started as well.
- I have used a few dicfferent sources including news paper article I received when hired at A&F back at home and also their website. The newspaper article I received when hired there showed how I was supposed to dress, how I was supposed to work and act there and basically when you work there you are basically modeling the clothing. Most of the people that would work there were all good looking and basically you had to be good looking in order to work. So it was as if they were selling the people instead of the clothing. It was kind of strange. I will also use their official site because it shows plenty of pictures of the models for their clothing line and all the clothes they sell and to whom they sell to. It will give me good information about their clothing line and how they advertise.
- I should still look for more sources to work with and really understand the history to their clothing line. Some elements that aren’t clear to me are the history to the clothing line and the type of people they sell to, gender to ethnicity. I want to learn more about the clothing line and why sex sells so well and how it is aimed at the young generation. I will need a few more sources as well.
November 15, 2006
November 15, 2006 at 11:45 pm
I like your argument & I think abercrombie and fitch is a good brand to use because it is widely advertised. Especially since you work there, you’ll be able to give a lot of feedback on the morale and such. You also mention how sex appeals to a younger generation, which is a good way to expand your article, but if you are getting too broad, I would say just to drop this topic & stick to why sex sells. Also, when searching for reaserach, I’m not sure how many articles you’re going to find on Abercrombie and fitch in particular. You might have to research how sex plays a role in the media and advertising, then use the brand to back up your argument and you coul also describe the ad’s. I would definitley read your paper because as we have discussed in english class, advertising plays a role in everyone’s lives and since I shop at abercrombie and fitch, I’m interested to learn about how they use sex in their advertising to market their clothes.
November 15, 2006 at 11:46 pm
1. nice, narrow topic. good thing simply picking one brand.
2 & 3. your sources seem to be reliable as they are the A&F site itself. however, you need to do more research and rely on more than just personal experience.
4. I like how you’re sticking specifically to the “sex sells” advertising, this is very specific, which is really good.
November 16, 2006 at 12:02 am
I think that your topic sounds very interesting and thought provoking, and would like to see how it turns out. I like that you went for concrete, straight from the source research; that should really help you in writing it.
November 16, 2006 at 12:08 am
Your arguement is clear and I definitely think you have an inside advantage because you worked there. It might be too broad b/c sex is EVERYWHERE.
November 16, 2006 at 12:11 am
This is a very common theme for selling teenagers clothing and I’m glad that someone is doing a paper on it. Abercromie has always been known for having employees that are very good looking. You have an inside scoop with being hired there and still having the paper they gave you. This will provide a nice little edge to your paper. I think you have done sufficent research thus far, and I agree that the back round information of the company will be very important. Good job!
November 16, 2006 at 12:27 am
-I understand your argument. very clearly said. good job love.
-It seems like you’ve done not enough research but it’s okay cause you have hands on experience
-your sources are reliable and reflective. its good you have your own experience doing it
-get more research done! but i’m excited to read your paper. i like abercrombie and fitch… hmmm but maybe i like the sex appeal instead?!