For my research project, I have chosen to do it on clothing advertisements. Over the years advertisements have really changed for designer clothing. From actually commercializing the clothing to now just advertising the male and female body, ads have come a long way. I would like to do my essay on this because I like designer clothing and I find it interesting to see how advertisements have changed over the years when looking at designers ranging from Levis to Abercrombie & Fitch, and how their ways of advertising vary to different groups of people. I plan to do my research online and at the same time get sources from the library. I intend to use the sites for certain clothing designers, like perhaps Ralph Laren, Calvin kKlein, and A&F. This is an interesting assignment and I would really like to look back at ads and how they’ve changed.
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- October 31, 2006 at 7:54 pm
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November 1, 2006 at 11:21 pm
One way that you could narrow your research paper down and create an argument is if you focused on how the actual selling of the product is diminished as other motives like exploiting the body has taken over. You could say something like…Since (time period) a shift in marketing and commercialism has ocurred focusing on the human body as means of gaining popularity and capital. This is seen in A&F ad….blah blah..
November 1, 2006 at 11:26 pm
Your argument is clear (that advertisements have gone away from advertising their actual product to advertising the people their product is on) but it might be easier if you narrowed it down to just a couple of companies. A&F is perfect for this topic, in half their ads no one is even wearing clothes…
November 2, 2006 at 12:04 am
Just seeing if my picture works this time =)