1) In Susan Bordo’s essa, she really emphasizes sexuality and pleasure in adds today. She is a slow writer, in the sense that this is a long essay but she really puts a lot of detail into her writing. In this essay, Bordo starts by talking about how she almost knocked over her coffee after seeing an add of a sexy male model. She puts a lot of detail into it and talks about how it sexually arouses her and her friends that she showed the picture to. I could use this strategy because it is very useful in emphasizing the topic and how it affects people in society. It is a lot of detail and really gets the reader going.

2) In Bordo’s essay, she divides it into sectons, discussing different adds. In one section she discusses homosexuality, in another she discusses race and culture, and there are plenty others. It starts with “Men on display,” then “Thanks Calvin,” “Rocks and Leaners,” “Honey, What Do I Want to Wear,” “Male Decorativeness in Cultural Persepctive,” and last “My World…and Welcome to It.” Bordo talks about homosexuality and really emphasizes on this topic and how it involves modeling. She talks about all different types of adds and the style of selling through these adds. They are placed in order, with homosexuality then race and culture, and so on. They each give different arguments and different sides to the add business using models.

3) In Bordo’s essay she discusses many topics including race, ethnicity, color, stereotyping, etc. In her essay on page 171, she talks about how a young Latin American student was walking down the hall early in the morning when no one else was there. An administrator walks by and asks if he was the new janitor! This is very insulting. This is an example of a stereotype that is known today. People all have a certain view from their own eyes of a certain person and their “subject position.” That is what she is talking about. Like the saying goes never judge a book by its cover.

4)

For my project on adds that have changed since the past, some ideas I have are makeup commercials like Maybeline, or clothing lines like Ralph Lauren or Calvin Klein. I was also thinking maybe Pepsi or Coca-Cola, but I am not positive yet.